At Domani, pizza is a return to roots — a celebration of simplicity and community. Founded by Mario, a Neapolitan engineer turned pizzaiolo, Domani is Lausanne’s first pizzeria serving authentic Neapolitan pizza made exclusively with fresh, local ingredients. From home-made tomato sauce to daily market runs, every detail speaks to his passion for tradition and sustainability. We translated this ethos into a visual identity built on natural light, earthy tones, and simple, honest shots that highlight the craft behind each pizza. Typography and colors were kept understated, aligning with Domani’s existing brand while emphasizing authenticity and quality. Beyond social media, we created assets for collaborations, product labels, and reusable templates — always staying true to the mission. After two years, Domani’s online presence reflects its real-life values: community, craft, and authentic food done right.