I’m Swiss by birth, but shaped elsewhere.
Moving between cultures became normal early on — Jamaica, Mexico City, the U.S., Panama, London, Sydney, before eventually returning to Lausanne. Adaptation followed. So did curiosity.

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Some things never moved. Storytelling and visuals stayed. A fascination with advertising appeared early, along with a camera bought with a first allowance — and a habit of observing people and collecting images that never quite went away. Those instincts naturally found their way into the brands and stories I work on today.

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The digital world arrived as a practical solution. A tool, a playground, sometimes a mirror of society — mostly a way to stay connected while geography refused to cooperate. Traditional paths felt too narrow, so another route made more sense.

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Today, JZEE exists to bring order to moving parts and turn them into something clear, intentional and human. When I’m not working, I’m collecting references, cooking, and generally chasing sunnier parts of the world. The story continues.

If it sounds familiar, there’s probably a conversation — and a coffee — in it.