Il Taglio brings the heart of Italian street food to Lausanne — generous, authentic, and full of flavor. A team of artisans led by a Neapolitan chef, Il Taglio serves pizza al taglio, fresh pasta, focaccia, and arancini with a focus on tradition and affordability. Their challenge? Craft a bold, friendly online identity that matched their in-store charm. We rebranded Il Taglio with a playful, unmistakably Italian look: a red, white, and cream palette, friendly typography, and a custom mascot — a running pizza slice — that became a recognizable stamp across social media and print. The visuals mixed mouthwatering shots with personal, people-centered content, blending classic Italian vibes with modern, trend-aware marketing. Alongside a new website, menu designs, and influencer campaigns, we built a flexible visual system the client still uses today. Even though our active collaboration ended, the branding, digital strategy, and identity we created continue to shape Il Taglio’s public image — proof of a solid, impactful project delivered with heart.