Belen Beauty is where beauty and well-being meet — a serene escape in the heart of Lausanne. Founded by Debora Belen, an internationally trained aesthetics specialist, the salon offers a highly personalized approach to advanced skincare, cosmetic treatments, and beauty services. The goal was to craft an identity that reflects the professionalism, warmth, and refined atmosphere clients experience from the moment they step inside. We began with a complete rebrand, introducing a clean, elegant logo inspired by the initials “BB” and pairing it with PP Editorial New — a font that balances sophistication with clarity. The color palette draws from soft golds, beiges, and warm neutrals, echoing the tones of natural skin and evoking a calm, luxurious feel. Our content strategy combines educational posts, client reviews, before-and-afters, and product highlights with refined photography and artful composition. Each post is designed with a commercial polish to communicate offers and calls-to-action while maintaining a consistent, high-end aesthetic. With an updated website, improved SEO, and cohesive branding across platforms, Belen Beauty now has a digital presence that mirrors the experience inside the salon: calm, professional, and unmistakably personal.