The Girl Code was born from a simple truth: it’s not always easy to build real connections — especially in a new city. Founders Emma and Nora, both Swiss with Mediterranean roots, knew this firsthand. What started as a few casual events quickly grew into a nation-wide community for women looking to meet, share, and thrive together. Today, The Girl Code is a platform of over 10k women, blending wellness, lifestyle, business, and genuine connection through curated events and inspiring content. Our challenge was to translate this spirit into a visual identity that feels both elevated and approachable — a brand that empowers without intimidating.

 

The creative direction blends a fashion-forward aesthetic with a community-first vibe. Using Noto Serif Display Extra Condensed, we gave the brand a timeless yet trend-aware presence, reminiscent of iconic fashion houses but rooted in authenticity. The color palette — soft yet vibrant tones of sage, terracotta, salmon, and violet — reflects the brand’s eight core pillars, each representing a facet of life, from wellness to art to entrepreneurship. On social media, this identity comes alive in magazine-style posts, vibrant carousels, and a feed that feels curated but never forced. We crafted a seamless visual language that moves effortlessly between Instagram, merchandise, and the soon-to-launch website. The results speak for themselves: a 7k follower growth in just seven months and a community that’s not only growing but engaging. The founders have embraced our creative direction wholeheartedly, giving us the freedom to evolve the brand while staying true to its values — creating a stylish, inspiring space for all women in Switzerland.